Phillip Stone Huynh

Served as leader of our Initiative (sister agency) Stream, which comprised of a third of our overall business - which included managing P&L, overseeing our performance crafts (~350 people across Search, Social, eCommerce, Programmatic SEO), and integration of crafts into a larger go to market plan

Developed thought leadership across social topics such as TikTok Brand Safety, Media Responsibility, Consumer Privacy, and other topics for clients

Lead Agency DE&I efforts focused on driving equity (via opportunities and pay), inclusion (through broad anti-bias training and visibility), and diversity (through recruitment and retention).

Lead Creative, Content, and Paid Social which included managing a cross-discipline P&L, developing the agency/practice North Star, evolving agency products/offerings, and overseeing a team of 25+

Founded StudioX, a new consulting offering within the agency focused on combining the worlds of media and creative to see be- yond tactical briefs to directly impact business results for our clients - which has netted us 4 new client engagements since its inception in March 2020

Served as a client lead on high growth/high-velocity accounts which were focused on evolving their marketing approach beyond performance, merging content and media, and/or managing a portfolio of brands

Delivered against brand and omnichannel media goals by leading teams on Dashlane, Jazwares, JLR, and LVMH

Lead an award-winning Paid Social practice (focused on brand and performance media) which included creating the go-to-market strategy, implementing process for the department, developing national planning frameworks, managing the practice/client P&Ls, and overseeing a team of 50+ across 4 offices

Partner closely with platforms (Facebook, Instagram, Twitter, Pinterest, TikTok, Snapchat, etc) to develop new products, processes, and annual joint business plans on behalf of the holding company, agency, and clients

Develop thought leadership through industry interviews (A few examples: Business Insider, Bloomberg, AdAge), sitting on panels, and leading POVs/Blog posts/etc

Drive growth across the department and agency through pitches, and scope expansion - ultimately leading to increased revenue for the agency 

Create press-worthy and award-winning campaigns while serving as the Paid Social Media lead on New York and LA Based accounts (Spotify, Fox Broadcast, Shiseido, National Geographic, Fox Broadcast, Calvin Klein, Kate Spade, Ben & Jerry’s, etc)

Focus on bringing together all aspects of marketing (creative, research, advertising, traditional, search, display, PR, CRM, etc) and merging them with cultural trends/moments via holistic campaign/brand planning/strategic frameworks

Build agency offerings and products that brought together data, insights, creative, and other media channels to answer business questions for clients and generate revenue for the agency

Led Social Media workshops for industry professionals (Miami Ad School, Made in NY) as well as MBA Students (Columbia University)

Serve as Moxie's subject matter expert for social media and native advertising through development of agency level POVs, topic/platform education (for other departments and clients), and creation of best practices (across multiple clients)

Work cross discipline to develop, package and present new media strategies/ideas that specifically answer client challenges/goals

Participate in/present new business pitches across the agency/country

Manage agency relationships with major partners such as Facebook, Twitter, Tumblr and Pinterest

Oversee a team of planners/assistants in the execution of Verizon Wireless's social strategy

Develop processes focused on increasing internal efficiencies

Led all social media activity for LG Electronics US; guiding community management, social listening and outreach activities to ensure all supported business goals and aligned with the overarching social strategy

Trained, coached and managed a team of social listeners/community managers focused on increasing engagement, identifying trends, locating influencers, and amplifying positive sentiment

Served as a leader within iCrossing’s social media team through the creation of thought leadership pieces, streamlining of processes, and formalization of iCrossing’s social testing methodology

Developed monthly, quarterly and yearly social strategies and KPIs that were focused on solving LG’s business challenges

Managed the ideation, planning, execution and reporting of social campaigns for LG Electronics US

Created social media governance and escalation policies for LG Electronics US across multiple events (CES, MWC, Competitor announcements)

Worked across teams (display, search, creative, PR, etc) to build out a nimble, yet cohesive social strategy

Leveraged social media tools to glean brand, competitor and industry insights, for use in real-time (through content, campaigns, etc)

Oversaw, updated and optimized daily/monthly/quarterly reports to tell more of a “story” while still directly speaking to client goals

Acted as strategic consultant for brands launching social media initiatives and rolling-out large scale multi-layer marketing strategies both nationally and globally.

Created socially enabled marketing strategies focused on delivering on organizational goals

Managed client relationships (at all levels) for brands such as: Unilever, Coke, Lenovo, Golin Harris, Johnson & Johnson, Michael Kors, Disney, Hearst, New York Magazine, and Qualcomm

Served as a subject matter expert across all aspects of digital (focusing on social) media for clients

Managed internal teams (project managers, designers, developers etc) to execute on brand strategies

Developed internal processes used by multiple teams to ensure easy execution of various strategic offerings

Provided social media best practices, deep insights and creative ideas to achieve client’s KPIs

Collaborated with partner agencies, clients, stake holders and other vendors to execute marketing strategies

Created programs that enabled publishers to monetize social through various products and strategies - with some campaigns seeing a 200-500% engagement rate

Worked with client leadership to aid in the sales cycle and close new clients

Mentored/trained new hires of the Salesforce Marketing Cloud

Managed an internal team of three-five, across 8+ digital campaigns (quarterly) worth over $40MM

Presented digital strategies to multiple client levels (manager to VP). Worked across multiple teams (TV, FEP, Print, Display) to amplify the impact of their programs through word of mouth/earned media

Managed and negotiated larger scale deals with vendors, while balancing Sprint’s overarching media budget

Monitored conversations surrounding Sprint announcements and campaigns using monitoring systems to determine increases in “earned” media

Developed Facebook, Twitter and Influencer strategies that focused on maximizing the potential of the medium used

Created influencer engagement programs that engaged with the most socially active users across the internet to turn them into brand advocates

Re-engaged brand advocates via social media communities (Facebook, Reddit, Klout, etc.) to create custom programs designed to increase brand favorability

Developed a multi-cultural (hispanic and LGBT focused) social media (Facebook, Twitter, other online communities) strategy from the ground up

Acted as the daily point of contact for the digital display and social media clients

Created B2B marketing campaigns reaching key decision makers across multiple industries

Developed internal processes to streamline workflow

Worked with management to create new monetization opportunities such as sponsorships and behavioral targeting options for the market

Created and aided in the execution of programs that leveraged print, display, custom, television and social mediums

Worked with Sales Directors to create and sell custom marketing solutions worth over $5 million

Maintained brand consistency throughout all offerings, outreach (Facebook/Twitter/etc) and client communications for brands such as; The New Yorker, Vanity Fair, GQ, and Details

Helped determine the appropriate mix of direct response and branding focused placements ensuring campaign performance

Measured client return on investment post sale to determine areas for optimization

Managed relationships between editorial and sales teams. Went to agencies with sales representatives to aid them in closing sales or brainstorm with clients

Created and executed display/mobile media plans (local and national) for Sprint

Managed two assistants across 6 campaigns (quarterly) worth over $20MM

Created campaigns that ultimately broke Sprint.com traffic/sales records

Used @plan and ComScore to forecast ROI for the client

Worked to create awareness and “buzz” through social media and banner advertisements for new product launches such as; the Palm Pre, 4G Mobile Broadband and the EVO 4G

Trained new associates in the negotiation, planning and execution of a media campaign.

Measured and optimized campaigns, as needed, based on predetermined client KPIs to ensure maximum return on investment

Presented to clients on a weekly basis to report campaign effectiveness, present plans, and to report on brand health

Worked with various publishers on a daily basis to build partnerships and touch base on performance