I'm the EVP leading addressable media investment at Kinesso / Omnicom Media Group - basically, I help decide where a few billion dollars in media spend go, and try to make sure they work harder every year.
Welcome to my little piece of the world wide web. Since you dropped by, I guess I should tell you a bit about myself. Let's first start with the professional stuff.
The way people think. The things they buy. How a brand is perceived. It may sound weird, but these are all things that run through my head at all hours. Marketing and advertising isn't just a job for me... it's a passion. I love being there as marketing plans go from inception to execution. So how does that mesh with my personal life?
Like everyone, I have my own personal interests (I'm a huge tech, video game, comic, fashion, and dance nerd). With such a varied group of interests, I look to all of my interests for inspiration. A new study out of MIT may drive me to find a way to apply its learnings to a user flow, while Rick Owens' latest runway may change my perspective on some creative.